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Back in the mid-20th Century, there was an advertising genius called James Webb Young. He wrote a tiny little book called ‘A Technique for Producing Ideas,’ and what made it so extraordinary was it explains – quite simply – how to turn big problems over to your subconscious mind. Yes, if you set up your mind [...]

My First Brexit Post…

…I’ve been warned to steer clear of controversial topics like Brexit. “Keep your nose clean,” say the mentors. “Stay out of trouble.” But the other night I saw the HBO movie Brexit and it hit me – if  we can’t talk about these thorny issues then we’re missing some valuable life lessons. Business ones too. It [...]

Here’s what’s great about Eddy. He’s not afraid to run any copy we send him. (And I think it’s made the difference of about 500% to his sales.) But last week we doubled down on the risk. Eddy got in touch to say this: “The porn star e mail we sent I believe was one [...]

Fear and Trolling in Las Vegas

This happened last week at the Las Vegas Money Show. I was sat next to a Youtube troll at the Peter Schiff talk on gold. In case you don’t know Peter Schiff, he’s one of the great ‘Doom and Gloom’ pundits on the U.S. economy. And it was a solid talk. He was in full [...]

Wifey and I were browsing houses in Nova Scotia. A quirky Realtor popped up with this comic property description: It seems odd, doesn’t it? Who wants a house with ‘ugly carpets’, ‘cracks in the plaster,’ and ‘a lot of rooms that just don’t fit together’? But you see, it’s actually one of the easiest ways [...]

If you want to persuade somebody to do something, your solution is to find somebody who doesn’t need any persuading at all. I was reminded of this while reading the late Blake Snyder’s excellent book ‘Save the Cat.’ It’s a book about Hollywood screenwriting. The thing about screenwriting is so much of the planning is [...]

One of my favourite screenwriters is Manhattan weirdo Woody Allen. A lot of people quote Woody’s saying: “80% of success is showing up.” What they don’t know is that he found it easy to show up. Because apparently Woody Allen has never suffered the dreaded ‘writer’s block.’ Even when he was caught doing the dirty with [...]

What do you get paid for?

Whatever you get paid for, do it first. And do it for at least 3 hours before you do anything else. Me? I get paid to write. So that’s the first thing I do every morning – from 5 until 7. Then from 8 until 10. Now that’s not a huge amount of time altogether. [...]

Wifey’s been eating her lunch for free – courtesy of a new Tech-bro app called Ritual. The incentive to use it is good. You can walk into most places about town, order something, and they pay the first $5. Wifey has a small appetite, so she ends up paying nothing. But is this a business, [...]

I don’t usually write About pages. They’re too broad. Too fluffy. I’m a direct response man. I like getting specific people to take a specific action. And ‘About’ pages, by nature, tend to break the cardinal sin of direct marketing. Which is: ‘make it about your reader, not you.‘ It’s a bit of a Catch22. [...]