≡ Menu

At last, here’s that book I keep promising you…

Here’s the first draft of my new book: “Gold Standard Copywiting. How to write breakthrough financial promotions at breakneck speed.”

I hope you read it and enjoy it.

I hope it’s useful to you, and worth the hour or so it takes to read.

Even if you’re not in finance, it should give you some worthwhile ideas. Because this explains the creative process I’ve followed – to write profit-pulling copy incredibly fast.

If you follow a process like the one explained here, you should at least 4X your speed testing new ideas. Although I can’t take full credit for their results, this method helped Motley Fool UK, double their subscribers in under 12 months. And profit targets were smashed by over £1million.

Now, 2 ways you can help me:

  1. You can read this book and let me know what you think. Praise is always more welcome, but if you have criticism, well, I suppose I’d ought to hear it. Go on, then. Tell me what’s wrong with it.
  2. You can send it to somebody you know. Especially if they’re in finance. As I’ve said, while anyone can benefit from these lessons, it’s aimed at financial companies. So I’d be interested to know if it helps them also.

Anyway, that’s about all.

I don’t have much else to say.

I hate throwing my work into the peanut gallery, can you tell?

But the treasure you seek lurks in the cave you fear, as they say. No point wishing anything different.

Enjoy.