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Italian porn-star pulls big bucks for Canadian pants

Here’s what’s great about Eddy.

He’s not afraid to run any copy we send him. (And I think it’s made the difference of about 500% to his sales.) But last week we doubled down on the risk. Eddy got in touch to say this:

“The porn star e mail we sent I believe was one of the best we sent, people say they loved it, and one person said not to send him any more like it.

Some controversial advertising is good so that people talk about it more and keep us in mind.”

He was talking about an email I wrote based on the Italian sex-machine, Rocco Siffredi.

It turns out, when Rocco’s not on set, he wears the same brand of pants Eddy sells in his menswear shop.

I’ll give you a copy of Eddy’s money-making email at the end of this post. First, I need to emphasise two tell-tale signs it worked so well.

  1. It got a lot a fan mail
  2. It got a little hate mail

In my experience, the two nearly always come hand-in-hand.

Claude Hopkins – one of the early greats in marketing – once said, “Nobody buys from clowns.” In a way his advice makes sense.

But your email open rates are affected most by the quality of your previous message. When people are in their email account, they’re looking for an excuse to pull away from the drudgery of their day.

They’re looking for something to make them smile.

If you want people to keep opening your emails, it pays to give them a little entertainment along the way. And if you want to entertain, you must also be prepared to offend.

Here’s the email which did the trick for Eddy.

And if you want to do the same, let me know. I am currently busy, but will be opening a new client list soon.

All my best,

Alex 🙂

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