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“Pompous ass copy” from my immortal noob mistake…

…Plus a free copy of the most important marketing book you’ll ever read.

Let me tell you my biggest mistake as a rookie copywriter:

I read too many books.

It seems kind of dumb. After all, isn’t more reading meant to deliver more knowledge?

Well, the trouble with mastering copywriting – or anything – is you have to drill your brain HARD on the basics. And you have to do this first, before soaking up more ideas.

Otherwise, those other books lead you down a rabbit hole of confusion…hopping from one questionable expert to the next…blowing money…hopelessly lost.

In my earlier, stupider days, I’d drink the kool-aid from just about any place I went. Each time, I was convinced I’d found the next big thing. I hadn’t. Even worse, it rubbed off on my work.

My mentor despaired:

“I’m just editing your irrelevant and, in places, quite pompous copy,” he said. “Which is most unlike your ordinary, conversational style.”

I’d actually gone BACKWARDS from reading more.

Shame and embarrassment are emotions which never leave you. Usually, for some reason, I think of these moments when I’m in the shower. “AaaAAarrgggh!” I groan. Wifey calls over the curtain to ask if I’m alright. “Yes,” I reply. But it’s a physical agony.

So I’ve put together a short video which explains my 3-book copywriter’s library. See here: https://www.youtube.com/watch?v=i9AKzqzHYOI

 Yes, if you’re starting out, I suggest reading only THREE books – and reading them each ten times, before you study anything else.

If you’re not a copywriter (but a potential client who hires creative talent), you should still read these 2 or 3 times. It’ll fully equip you with the essential knowledge you need to find and keep the right people who can help you grow.

P.S. I’ve included a link to one of these books which you can download from the video’s description. It’s all here: https://www.youtube.com/watch?v=i9AKzqzHYOI

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