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If you’re looking for a private jet, now could be a good time to buy. Because you can now scoop up the Gulfstream G650 for a cool $40million. Considered the most luxurious private jet, the G650 has an 8000 mile range. At lower speeds, you can fly from London to Buenos Aires non-stop. $40million may [...]

I had a client recently ask: “Hey, Alex. I find what you do fascinating, and was wondering if you have a few book recommendations to help me understand it better.” Well, I could have suggested 20…30…40 books. “But you should stick with just 3,” I replied. Here they are: your 3 most important copywriting books: [...]

I don’t like Central Banks. Personally, I think they should be abolished. Go back to a gold standard and let the free markets decide interest rates. Just the idea – that a handful of unelected bureaucrats know better than the entire free market – is complete lunacy. And you can hear it in their words. [...]

This Copy Debate Never Dies

No matter how many times I slay this argument… …It always reawakens like an undead zombie. “Which is better?” people ask. “Long copy or short?” The real answer is neither. You need enough copy. That is: however much it takes to make the person buy. Though for most people that’s more copy than they originally thought – [...]

Robo-Toll Destroys Car Park’s Profits

It’s happening. Not even Andrew Yaang can stop it. The robot job-takeover is upon us. And it’s not just truck drivers and warehouse workers in trouble. Even business-owners could see their profits killed by robots and automation. Killed by sheer stupidity. Because people like dealing with people. It’s a cardinal rule of marketing. And let’s face [...]

I always hated the asterisk. * Grrrr, just looking at it has me triggered. Because it’s the caveat punctuation mark… The punctuation which copywriters are forced to use by compliance departments. It tells the reader: “There’s small print below. There’s a catch. This deal is really NOT that good.” It gets in the way of [...]

Have you noticed this too? I’ve seen a trend happening at my local bookshop. All these self-help books now have prime shelf-space: The Subtle Art of Not Giving a Fuck Get Your Shit Together Fuck Love Fuck Feelings Zero Fucks Given Unfuck Yourself …And so on. I suppose dropping a swear into your title is [...]

In case you need more proof that the world is totally insane… …Germany could be just one quarter away from recession. And they’re already issuing bonds with NEGATIVE yields. Yes, if you buy one of these bonds, and hold it to maturity, you’re actually guaranteed to LOSE money. It’s a trend that’s happening the world over. And [...]

Do You Believe It Was Suicide?

One of this week’s biggest news stories was the death of Manhattan sex-monster Jeffrey Epstein… …An apparent suicide in his cell. I say ‘apparent’ because nobody believes it’s suicide. Literally no one. I haven’t met a single person who thinks Epstein did it. Even the mainstream media seem skeptical – talking about the ‘mysterious’ end [...]

Free Shit 2020

I’m not even American and I’m watching through my fingers… …I just can’t stop following this Democratic Clown Show. Candidates outbidding each other with the promises of magical unicorns and rainbows. “Free college tuition for all.” “Free childcare.” “Free money.” ….”Free ice cream cones. Free…Free…FREE!!!” I’m not anti-American. I LOVE America. It’s why I’m watching these debates in [...]