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If you’re a fellow gold-bug, then let me give you my sincere congratulations. Gold hit all-time record highs this week, and it’s looking like a very good long-term bet. Tell you the truth, it has made me insufferable. All this week, I’ve been grinning like a Cheshire cat. I call myself “Gold Daddy,” and even [...]

“Shame on the age and on its principles! The senate is aware of these things; the consul sees them; and yet this man lives. Lives! aye, he comes even into the senate. He takes a part in the public deliberations; he is watching and marking down and checking off for slaughter every individual among us. [...]

When I started as a financial copywriter, I was stuck between 2 drafts. There was my original draft… …Energetic…Hard-hitting…Full of emotional selling points… Stoking the reader’s desire and driving them to buy. Then came that other draft; the one which regulatory vampires had sunk their teeth into and bled dry… Castrated…Sterile…Legal-speak riddled copy that meandered [...]

Ever since the early 1960s, my grandmother has watched a TV show called Coronation Street. In case you don’t know, it’s a British soap opera about down-to-earth folk living in Manchester. For almost six decades now, Grandma has been gripped. What is the writers’ big secret? They have kept her watching with a series of [...]

How to Shame Businesses Into Buying

If you’re ever selling B2B, there’s one emotion you should strike above all others: INSECURITY. Corporate decision-makers are always desperately insecure. They hate to think of their competitors secretly doing something they’re not. While studying The Gary Halbert Letters, I stumbled upon a sales letter which did this to devastating effect. I don’t know how [...]

A couple of years ago, I heard a fascinating podcast discussion – between Andrew “Freddie” Flintoff and Robbie Savage. 2 quick background points, in case you’re not British… Flintoff was probably one of the best all-round cricketers to ever play for England Savage was a reasonably decent footballer. He had an admirable career and went [...]

Long, long ago – when I used to work for free – I helped a local theatre sell tickets to a pantomime show, “Dick Turpin.” In case you’re unfamiliar with pantomime, it’s a British tradition which happens around Christmas. The stage show is usually based on a popular story or fairy tale. Cross-dressing is a [...]

I recently had someone write to me with a question: When do you call it quits on “tweaking” copy for your own stuff? (Outside of split tests) Do you give it a few revisions and then just say that’s it? Or do you find yourself adjusting things down the line? I far from suffer from [...]

The past couple of years, I’ve been studying ‘Stoicism.’ It’s an ancient philosophy for building resilience and inner-peace. Many of the great historical figures were stoics. George Washington, Marcus Aurelius and Seneca etc. Anyway, probably the most useful stoic teaching I’ve heard is this: Focus on what you can control. Let go of anything you [...]

The other day I received one of the new porn-scam emails. Supposedly, this individual hacked my computer while I was watching porn and caught me in a compromised position through the webcam. He promised the publish the “video” online, and mail it to my friends and family, unless I sent him $1000 of bitcoin. Normally, [...]