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Remember the famous “Ice Bucket Challenge”? It was the social media phenomenon of 2014 – where people nominated their friends to tip a bucket of ice water over their heads. Even celebrities like David Beckham got involved. Well, call me ignorant, but I never knew at the time: this was a campaign to promote awareness [...]

Bizarro New World Where All Bad News Is Good

Weak manufacturing numbers pour in… …and the markets rally! This actually happened the other week on the Dow. “Bad manufacturing numbers will mean a rate cut from the Fed,” the markets assume. “Everyone will believe that’s good news for stocks, so they’re certain to keep going up.” Welcome to the Bizarro, upside-down world of cheap money. [...]

Last week I rapped on the 2006 woo-woo movie, The Secret. In case you haven’t seen it, real quick: The Secret teaches ‘the law of attraction,’ a strange phenomenon you must obey in order to get what you want. Basically, you start by deciding what you want. You put in your order with the universe, hold it in [...]

The other night, I rewatched the movie, ‘The Secret.’ You may remember: back in 2006, it was a massive hit, because it reveals woo-woo techniques for getting anything in life you want. So long as you ‘put in your order with the universe’… …Ask…Visualise…Believe… …it will come. I don’t want to sound like I’m knocking [...]

Does Netflix Have a Bullseye on its Back?

It all started with a marital blowout. I wanted to cancel Netflix. Wifey said we should give it more time. “And Stranger Things is good.” I told her, without mincing words, that Stranger Things sucked. “The story is all over the place. Season 1 was okay, but it jumped the shark soon after.” And maybe [...]

Pomodoro That MOFO…

My name is Alex, and I have a problem. I love writing, but hate editing. And my habits have me buried in paper constantly. I reckon I have an entire library’s worth of short stories, novel chapters, advertisements, articles and product ideas scrawled on bits of paper. Now I’m behind the curve, trying to turn [...]

Persuasion Secrets of a Yogi Sex Monster

The other night, I watched the Netflix documentary Bikram… …About the infamous yogi, who used his training sessions to lure vulnerable women into his trap. The stories around Bikram were harrowing. Once his victims were locked inside his yoga classes, there was no easy way to escape. And when the news did finally break, his victims [...]

My Big Beef With Bitcoin…

In case you don’t know: Bitcoin emerged after the ’08 crash – as an escape from the banking system and government-issued cash. And here’s the thing: I actually WANT it to succeed.  Currency, I’d argue, is the most vital pillar of freedom. So long as our currencies are manipulated, priced and printed by central banks, we are all [...]

I recently read William Strauss and Neil Howe’s excellent book: The Fourth Turning.  This is not a light read, but if you want to know what the heck is going on right now, I’d say it’s a must. Howe and Strauss explain how society repeatedly goes through 4 seasons or ‘turnings.’ History, in their opinion (and [...]

Simple Copy Switch Gives Readers Raging FOMO

I was reading some email copy out loud, when Wifey walked in: “Why are you telling them the prices are going up?” she said. “Why not just say, ‘This Sale is Ending Soon’?” “Wifey, please,” I said, calmly raising one hand. “The end of your sale is the moment to switch gears. You stop appealing [...]