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“Welcome. Thanks for stopping by…”

…My name’s Alex. I write words which sell and a bit of fiction for fun.

My copy has doubled, trebled, even quadrupled clients’ sales. And, because I’m either stupid or praise-hungry, I blog about how I did all this and more. As you can imagine, there’s a lot on this site. So give me 3 minutes to show you the stuff that’s most relevant to you.

First, do you have an email list? Or are you hoping to build one?

Well look in the bottom-right corner. You should see a pop-up box. It says: ‘Stuck for email ideas?’ Enter your best email address in that box. I’ll send you my favourite, 2-step copywriting exercise. This gives you a never-ending supply of new emails and blog posts. It’s a skill you can use again and again.

I’ve helped clients get some whopping results with their email lists. Even abandoned lists which had been left to stagnate…Even cold lists which had never been mailed. Yet I have a confession:

Whatever your business, I believe you should write at least some of your emails yourself. You. The person running the show.

Those people on your email list are some of your hottest prospects. And they don’t just want to read your boring-ass ‘content.’ They want to deal with  somebody who sounds like a real human-being. This is what the exercise helps you achieve.

When you sign up you also get my weekly blog – straight to your inbox – plus other helpful ideas not included on the site.

No complaining, okay? 

I like questions and suggestions.

I listen to constructive criticism.

But I have absolutely no time for trolls, cry-babies or complainers.

If you don’t like what I send, just unsubscribe. It’s my house, my rules. I am the Sheriff. My word is the law.

(Funny story: I once had a ‘Freelance Copywriter’ spend an entire weekend trolling my writing tips on Facebook. After a little investigation, I discovered she’d only been a ‘copywriter’ for 6 months. And my lesson she hated most came from a published author – who’d been shortlisted for a Guardian Award and ‘thoroughly enjoyed’ my first novel. Needless to say, if you are a troll you’ve no easy meals here anyway.)

Fortunately, most people love what I send. And I promise to always deliver my best effort to make sure you feel the same. To get you started:

Here are 3 articles which knocked the socks off my readers…

1. Want to halve your work hours and double your productivity? 

Let me show you a weird and little-known ‘productivity hack‘ I discovered – by doing the opposite of everyone else.

2. Do you freelance, or run a small business?

Here are 5 easy ways to rid yourself of desperation.

3. Do you keep wasting money while guru-chasing?

Here’s what I discovered after blowing $2000 on a stupid online course.

Interested in working with me?

If so, I’ll be happy to consider whatever you propose.

Please send your email to alex@alexbusson.com

Tell me – briefly – how I can help. I’ll get back to you quick as possible with a definite response and some suggested next steps. I check my email twice each business day.

You can also email me if you have any questions or comments.

All my best,

 

Alex Busson