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Much of your creative success comes down to how you handle anxiety. How long can you live with a creative problem? Can you stare it in the face and toy with it – long enough to find the answer?  Frank Capra came out the theatre squirming: “Oh God, we’re doomed. They’re gonna crush us. We’re all [...]

I lifted weights to stop being skinny. Who knew I needed it to write a novel, start a business, and never leave important work unfinished? Well, here are 5 BIG things weight-lifting taught me. Hopefully they help you too. 1. What you measure you can manage While putting on weight, I found it was a [...]

10 harsh lessons for my 20-year-old self

Are your 30s your best years? I’ve heard they are. So long as I remember these 10 lessons that’ll probably ring true. Oh God it’s happening. This is the week I turn 30. I’ve been dreading this moment since I was 20. And now I’m dreading turning 40. Nevertheless my 20s taught me a lot. [...]

You’re more successful than you think

Who has it all figured out? Whatever your problem, it’s likely one of 3 things – health, wealth or relationships. But those are all big things. You might need longer than your 20s. Who has it all figured out? Here’s what’s funny. Chances are you’ve solved at least some of life’s puzzles. You just haven’t [...]

Could Louis Armstrong, a Russian psychologist and a Hobbit Hole help you get unstuck? Why yes. And there’s more. Read on… Who do I envy most? Car mechanics. A car mechanic can get up in the morning and do his job. It doesn’t matter how shit he feels. I wish to God I was a [...]

Sound far-fetched? Analyse the emotions behind your next illogical decision. Let’s start with emotions. That’ll help you persuade virtually anyone to do what you want. And it explains why I’m playing this ridiculous Tumbling Brick game. It began at a seaside amusements in East Anglia. I was on the whack-a-mole. I got quite a few of [...]

“We have increased our sign-up rate by close to 300%,” said Marylou Tyler –  author of Predictable Prospecting and the client for this campaign I wrote. It was achieved with only 5 emails to COLD prospects. How? Here are 3 reasons why they worked, so you can apply these lessons yourself. 1. Make your introduction [...]

Sometimes I worry that I’m boring

Last week I flew back to the UK for a mate’s wedding. “How you feeling?” I asked him. “You’ve already asked me that, mate,” he replied. “It’s going without a hitch!” I tried again. “You said that too.” We laughed, but I was self-conscious. There was a jazz band playing. Huddles of people holding finger-sized [...]

Don’t Be A Desperate Freelancer

Desperation repels the things you want. It applies to just about everything… Finding love Making money Making friends …but it’s worse if you’re a freelancer. The more desperately you need a result, the harder it is to make anything happen. It creates a spiral of misery. Desperation is difficult to hide, too. Sometimes, even if [...]

Bill Shankly, one of the great Liverpool F.C. Managers, called football: “A simple game, made complicated by idiots.” This probably applies to most professions that don’t need any formal education or training. It certainly applies to marketing. Without a sturdy foundation of shared knowledge, it’s easy to go chasing bright, shiny objects…complicated tactics…new ‘gurus.’ It’s often [...]