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I don’t know about you, but I’m a sucker for those “Free Book: Just pay the postage” promotions. I almost never turn them down. However, I noticed I almost never do anything afterwards either. And that’s a big problem for the people giving those books away. It means they have a mooch on their hands. [...]

You must know your best 2 hours…

I was listening to an audio interview with the A-List copywriter, Carline Angolade-Cole. She was explaining how she doubled her output – and her earnings – in a single year. Angolade-Cole is in the alternative-health space. She has worked for big-name clients like Oprah. I don’t know what she gets paid, but I doubt it’s less [...]

One of my favourite bar-room conversation topics has to be ‘The Highest Paid Divorce Settlements.’ I find them fascinating: Michael Jordan – $168million Arnold Schwartzenegger – over $250million Mel Gibson – $425million But now the hammer is coming down on a new marital split. And this is one hot tamale. I’m talking, of course, about $multi-billionaire [...]

Tucker Carlson is an Infotainment Beast

Wifey dropped this in my Christmas stocking… Well let me tell you: this is the most entertaining non-fiction book I’ve read in years. I demolished the entire book in 2 sittings. Maybe it’s my natural libertarian tendencies. Wifey knows I’m of the opinion that most politicians are fools, and I enjoy reading stories which confirm [...]

Showbiz has a saying: You should get off the stage before people tell you to get off the stage. Today’s best example has to be Robert De Niro. Did you see him on-stage at the Tony Awards? It’s thoroughly depressing. But life does this to a man – and maybe some women too. One minute [...]

The Lazy Man’s Way to Poverty

Every now and again I’ll meet a lazy business owner. “I want a set-and-forget evergreen business,” they say. “I want to push the start button and go sunbathing with a pina colada.” And I get it. Of course I do. Laziness is UNIVERSAL. Even ultra marathon runners hate lacing up their shoes. But there are [...]

…Plus a free copy of the most important marketing book you’ll ever read. Let me tell you my biggest mistake as a rookie copywriter: I read too many books. It seems kind of dumb. After all, isn’t more reading meant to deliver more knowledge? Well, the trouble with mastering copywriting – or anything – is you [...]

What this comic genius taught me about content

One of my favourite comedians is the great Tim Vine. I don’t think he’s the funniest. (Bring on the hate mail, for me Lewis CK wins that accolade.) But Vine does have a unique style which is most helpful for your content and emails. Machine-gun joke telling Vine hammers through his jokes fast. He actually held the [...]

A few years back I wrote some copy for a ‘pick-up artist.’ He was one of those higher-class pick-ups artists, helping single men find ‘the one.’ But I won’t sugar-coat him to avoid complaints. He was a pick-up artist all the same – with many one-night stories from the trenches of singledom. He sounded amazing down [...]

The first mistake is simple: Underestimating email. I’ve seen short email campaigns double, treble, even quadruple the sales of business’s like yours. And here’s what’s most exciting: Most business’s, especially large ones, are not using email to their full advantage. This gives you an easy way to collect the customers they’ve missed. Below are 7 [...]