Could you double, treble or even quadruple your sales…
…simply by changing your copy?
Those are just some of the results my previous clients have achieved. And on this page you’re shown how to start the same way:
- How to instantly brief anyone who works on your marketing – so you profit from their unique skills fast
- How to quickly judge your copy – so you know if it’s likely to sell
- How to choose your copywriter wisely – dodging all the noobs and swipe-monkeys
Obviously I have an agenda. I hope you’ll choose to work with me – if not now, some time in the future.
However, my schedule is often booked 1-2 months in advance. (Some people just cannot wait.) And, as you’ll see in a moment, I only work with clients I’m certain I can help.
So please, think of this as an information page.
It’s written to give you the best possible start – and help you make the right decisions for your business. Let’s begin…
Step 1: Complete your easy-fill briefing template…
And please, don’t rush this. Take the necessary time to do it right.
Really think about your business and the people you’ve served. Attach as much information about your product and market as you can. Give details.
Why is this so important?
Well here’s what’s fascinating (but often ignored):
You almost know your business TOO well. You have stories, insights and experiences which nobody else can offer. What seems mundane to you could make your copywriter shout, “Ah-ha!”
I often see small, overlooked details lay the foundation for huge money-making campaigns. You’re always better off giving your copywriter too much information, rather than too little.
This takes time. However, do this step properly and your briefing document is an invaluable tool you can use again and again.
You can use it to bring anyone up-to-speed with your business – even new employees.
Step 2: Please do send me your completed brief
My email is email@example.com
I check my email twice each business day.
I promise to read your brief carefully without charge. And I’ll let you know – honestly – if I can help you. (If I can’t, I’ll do my best to refer you to the right place.)
You and I can also arrange a short Skype call (20 minutes or so).
Most likely I’ll use the time to dig into the details on your brief, and ask about any previous results. Of course, you can also ask me any questions you have.
You still haven’t committed to paying a single penny…
After the call, I’ll send you a short proposal – with my schedule and price.
Should you accept, I’ll invoice you for 50% of the bill – to be paid before the work begins. The other 50% is invoiced once the work is complete.
Now, I must cover 3 things I NEVER do – under any circumstances
And please, don’t think I’m beating my chest and being a jerk.
This is as much for your benefit as mine.
1. I never take on rush jobs: (And you should be very skeptical of those who do.)
I take great care to understand your business. If necessary, I even hire researchers to help me get a stronger grip of your market. Before I write, I read. And read and read and read.
Rush jobs are bad for everyone involved. I’ve done them, and I can tell you:
Over time, both sides lose.
So please, don’t send me a panicked, frenzied request for, “Copy that needs writing yesterday!!!”
You will not get a reply.
2. I never take on clients who offer corporate consulting
Sorry, it’s nothing against you.
Corporate stuff is just my achilles heel.
Oh I’ve pulled some pretty good results, but whenever I see terms like ‘6 Sigma’ and ‘Failure and Effects Analysis,’ my eyes glaze over. Knowing this, it wouldn’t be ethical to accept your work.
You deserve to have somebody who’s fired-up about your business.
I’m afraid it’s just not me.
3. I never produce free work to compete for business
It’s not fair on my paying clients.
Besides, I have a wife and dog who’ve both grown fond of me. My free time goes to them.
…You can look through my portfolio of winning ads…
You’re shown some of my most successful work. But that’s not all…
I also explain why each campaign worked. This gives you a crash-course in copywriting. Whoever you hire, you’re better able to judge their work for yourself – before you put them to the test.
Your first step, regardless, is to fill in your free creative briefing template.
So please, do this now, before something else gets in the way.
If you’d like to send me your completed brief, or if you have any questions, my email – again – is firstname.lastname@example.org
I check my email twice each business day.
I’d be delighted to help you out.