Wifey dropped this in my Christmas stocking…
Well let me tell you: this is the most entertaining non-fiction book I’ve read in years. I demolished the entire book in 2 sittings.
Maybe it’s my natural libertarian tendencies.
Wifey knows I’m of the opinion that most politicians are fools, and I enjoy reading stories which confirm this to be true.
But Tucker has a powerful way of delivering the facts. (And by the way, you can definitely profit from this.) He is, in my view, the undisputed master of ‘Infotainment.’ If you write emails, blog posts…whatever, you must watch his talk show. Read this book. See how it’s done.
Here’s one of my favourite things Tucker Carlson does on his show:
He finds an insanely radical left-wing article – preferably endorsed by CNN.
Then he openly mocks it and invites likeminded guests to weigh in. It’s a bloodbath, and it’s ridiculously entertaining. His openings are ingenious, and very deliberate in their structure.
“Are you somebody who enjoys doing yoga in their free time? If you are, please stop. You are promoting white supremacy.”
“Want to be a true, intellectual man of the future? Become a cuckold. That’s the latest advice endorsed by CNN in a bizarre article which…”
Do you see how it works?
He calls out a potential audience and creates an ‘open loop’ with a question. It’s a mini cliffhanger.
Then comes the reveal – and it’s absolutely bananas. You have to keep listening. By now he’s got you hooked.
Most of all, I think of Tucker Carlson when sitting to write an email…
No, I don’t claim to have his je ne c’est quoi, but I’ve seen my share of successes.
Last year, I penned a dangerously controversial email for Drayton Bird’s agency – based on Washington’s ‘dirty trickster’ publicist Roger Stone. (I plan to share this email in a future post, so keep your eyes peeled.)
It kicked up one hell of a fuss.
Some people loved it.
Others HATED it.
And both sides provided heaps of fodder for future emails. It was a bit like staging a Tucker-Carlson-style talk show.
We had this ‘Bernie-or-bust’ guy write back, infuriated.
When you read these responses, your first reaction is to hide away. It’s uncomfortable. But remember: complaints are phenomenally ENTERTAINING. If you have the guts to double down, you can use them to your profit.
I wrote another email which began like so:
“Seems these Roger Stone emails have ruffled some feathers…”
I copied-and-pasted the complaint in full. Then I responded with another marketing lesson for our list. Results shot up.
Remember when you were a child, and the playground would erupt with kids shouting, “Fight! Fight! Fight!”? Wasn’t it the most exhilarating experience?
It’s the same reason people loved getting these complaint-response emails. They spoke to the deep human love of conflict.
It’s entertaining and informative.
Still, more than anything, Tucker’s book scared me
As he said:
“Trump’s election wasn’t about Trump. It was a throbbing middle finger in the face of America’s ruling class. It was a gesture of contempt, a howl of rage, the end result of decades of selfish and unwise decision made by selfish and unwise leaders. Happy countries don’t elect Donald Trump president. Desperate ones do.” – Tucker Carlson, ‘Ship of Fools’
Society is ANGRY.
Of all the deadly emotions which drive people to action, anger is the one I see most often right now. But if you want my advice, don’t hide away. Come out and take a stand. Have some fun with it. You’ll get some hate, but you’ll have a good time.
You might make money too.