Want to get your business flying?
Well you need 3 things:
- Balance and control
Before The Wright Brothers, hopeful inventors would obsess over just one of these elements.
It’s why their early attempts at flight looked like this:
But before you laugh…
…I see businesses doing this all the time.
They focus everything on propulsion (traffic), or lift (copy and design)…
…while ignoring the final piece which makes them work together.
They’re less likely to fly than a sumo wrestler in a chicken suit.
And when they fail to take off, they flap their wings harder, throwing good money after bad.
So what did the Wright Brothers do?
They solved the toughest problem first – balance and control.
In marketing this translates to your offer.
Who has a problem you can solve? How can you promise to remove all their risk?
Once you get this right, propulsion and lift are both easy.
You have an unending supply of traffic from:
- Joint ventures
- Data agencies
- Banner ads
You name it.
And you have a much clearer sense of how to convert these prospects – with copy which speaks to their deepest desires.
Anyway, that’s about all I have to say.
It’s a short post, but an important one.