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What Becoming a Drug Dealer Teaches You

I just ploughed some of last year’s savings into “Pot Stocks.” No, I won’t go into detail of where I put the money. This is a creativity/marketing blog, not a finance advisory. (But if you send me an email I’ll tell you). So far so good. My picks just reported decent earnings and saw roughly an 8% [...]

Actually, I hate the term ‘personal brand.’ It sounds like another made-up marketing buzzword to bamboozle people. And who seriously cares? Be honest. Do you give a damn about my personal brand? Do I give a damn about yours? However, I’ve noticed 7 remarkable benefits to having a (cringe) ‘Personal Brand.’ In no particular order: [...]

I don’t know about you, but I’m a sucker for those “Free Book: Just pay the postage” promotions. I almost never turn them down. However, I noticed I almost never do anything afterwards either. And that’s a big problem for the people giving those books away. It means they have a mooch on their hands. [...]

You must know your best 2 hours…

I was listening to an audio interview with the A-List copywriter, Carline Angolade-Cole. She was explaining how she doubled her output – and her earnings – in a single year. Angolade-Cole is in the alternative-health space. She has worked for big-name clients like Oprah. I don’t know what she gets paid, but I doubt it’s less [...]

One of my favourite bar-room conversation topics has to be ‘The Highest Paid Divorce Settlements.’ I find them fascinating: Michael Jordan – $168million Arnold Schwartzenegger – over $250million Mel Gibson – $425million But now the hammer is coming down on a new marital split. And this is one hot tamale. I’m talking, of course, about $multi-billionaire [...]

Tucker Carlson is an Infotainment Beast

Wifey dropped this in my Christmas stocking… Well let me tell you: this is the most entertaining non-fiction book I’ve read in years. I demolished the entire book in 2 sittings. Maybe it’s my natural libertarian tendencies. Wifey knows I’m of the opinion that most politicians are fools, and I enjoy reading stories which confirm [...]

Showbiz has a saying: You should get off the stage before people tell you to get off the stage. Today’s best example has to be Robert De Niro. Did you see him on-stage at the Tony Awards? It’s thoroughly depressing. But life does this to a man – and maybe some women too. One minute [...]

The Lazy Man’s Way to Poverty

Every now and again I’ll meet a lazy business owner. “I want a set-and-forget evergreen business,” they say. “I want to push the start button and go sunbathing with a pina colada.” And I get it. Of course I do. Laziness is UNIVERSAL. Even ultra marathon runners hate lacing up their shoes. But there are [...]

…Plus a free copy of the most important marketing book you’ll ever read. Let me tell you my biggest mistake as a rookie copywriter: I read too many books. It seems kind of dumb. After all, isn’t more reading meant to deliver more knowledge? Well, the trouble with mastering copywriting – or anything – is you [...]

What this comic genius taught me about content

One of my favourite comedians is the great Tim Vine. I don’t think he’s the funniest. (Bring on the hate mail, for me Lewis CK wins that accolade.) But Vine does have a unique style which is most helpful for your content and emails. Machine-gun joke telling Vine hammers through his jokes fast. He actually held the [...]